😬 I Wouldn’t Build This Today

I used to sell a five-week AI training program, and I intentionally left the final two weeks completely blank.

???

You're probably wondering why I would do that.

It's because I knew the tools I taught in week one would change before we reached week five. 

Students would be following instructions for software that no longer looked the same.

Eventually I stopped offering static courses entirely because the material changed too fast.

In fact, everything in that old course is now obsolete. 

Point in fact. 

I moved toward live Office Hours because that format allowed me to give people what they needed in the moment. 

I could teach whatever was current that week without worrying about a pre-recorded lesson becoming a liability.

That experience taught me something I keep seeing confirmed everywhere: AI is evolving too quickly for knowledge to be treated as fixed course material.

If you are creating a traditional course in 2026, you are packaging an expiration date.

Today I want to break down why the static course container is broken, and what the smarter build looks like...

🗑️ Static Course = Dead End

A traditional course assumes the subject can be organized in advance, the lessons will remain relevant, and students will follow a predictable path. AI breaks every one of those assumptions.

Key Facts

• ⏳ Rapid Decay - Stanford's 2026 AI Index 🔗 tracked 87 notable AI model releases in 2025 alone. That is roughly one major model release every four days.
• 📉 Low Completion - The median completion rate for online courses sits at just 12.6% (MOOC research) 🔗. That means 87 out of 100 students who enroll never finish.
• 🧠 Better Alternatives - A Harvard RCT published in Nature 🔗 found students learn significantly more in less time when using a well-designed AI tutor compared to in-class active learning.

Things are changing fast.

A lesson explaining a specific feature, interface, or workflow may be obsolete before the student even watches it. 

The creator then faces a permanent maintenance cycle of re-recording lessons, updating worksheets, replacing screenshots, and explaining why the old method no longer works.

Doesn't that just sound exhausting?

It's also unsustainable and unproductive.

The reality is that a static course starts depreciating the moment you hit publish.

And here's the other side of it. 

People can now ask ChatGPT or Claude to explain a concept at their level, generate a customized tutorial, or rewrite instructions for their specific business. 

Information is no longer the scarce resource.

Nobody needs another 47-video library explaining a topic – they can get that with AI. 

What they need is help making AI work in their life or business.

People will pay for:

• a clear starting point,
• context-specific advice,
• accountability,
• and a system that improves with them.

That is a very different product than a course.

If you're creating courses, you can't ignore what AI has done for information and learning.

💡 What to Build Instead

The better question is: what if the course could understand the student?

Instead of selling a library of lessons, you build a multi-layered system.

Your frameworks and methods sit in a permanent knowledge layer. 

An AI agent handles the conversation layer, answering questions in context and applying your thinking to the student's specific situation.

Guided journeys move people toward defined outcomes. 

Office Hours provide the human layer for judgment, exceptions, and high-stakes decisions. 

And the whole thing can be updated without rebuilding the product from scratch.

This turns education from something students consume into something they use.

A strong interactive offering does more than answer questions.

It diagnoses the student's current stage, personalizes explanations to their experience level, guides them toward a specific result, and helps them practice scenarios based on their actual business.

That's why you should turn your course into an AI-guided experience.

The positioning matters here. 

Don't describe this as "chat with my AI." Describe it around the role it plays.

Your implementation coach.
Your accountability partner. 
Your on-demand guide through the methodology.

🗺️ Guided Journeys, Not Modules

Most courses organize learning around what the creator wants to teach.

Module 1: Foundations. 
Module 2: Tools. 
Module 3: Prompting.

etc. etc. 

An interactive product organizes around what the user wants to accomplish.

Find your highest-value AI opportunity. 

Build your first useful workflow. 

And create an adoption plan for your team.

Example:
  -  Instead of a generic video, the agent asks questions about their business, where work slows down, and what processes cause the most frustration.
  -  It then produces an opportunity summary, a ranked list of use cases, and a seven-day implementation plan.

Not every student needs the same material either. 

That's where AI can make a HUGE impact.

A personalized system can direct a beginner toward foundational wins, a creator toward building audience tools, an operator toward workflow automation, and a leader toward team adoption strategy.

The curriculum becomes a navigation system rather than a conveyor belt.

🤝 The Human Layer

Live access becomes more valuable in this model, not less.

When the agent handles definitions, basic explanations, framework recall, and first-pass feedback, Office Hours can focus entirely on judgment, exceptions, strategic tradeoffs, and novel situations.

Before the session, the agent asks each attendee what they are working on and where they are stuck, then generates a briefing. 

After the session, it turns the discussion into action items and a personalized plan.

AI removes repetitive teaching so humans can spend all their time on the problems that actually require a human.

And the re-engagement piece is where this model really separates from a static course. 

A static course waits for the student to return. 

An interactive offering can invite them back with a specific, relevant question.

Not “Just checking in. How are things going?” 

Think something like "You were trying to remove yourself from client onboarding. Did you get the intake workflow running?"

The system can also recognize when someone is ready for a higher-value service. 

When a user's questions reveal they need an audit, custom implementation, or team training, the upgrade becomes the logical next step in their work rather than an unrelated pitch.

It moves them through your funnel in a really natural way to boost business.

It's a win-win.

It's the same reason I'm now releasing micro-teaching and value through Skills 🔗 with AI tools. They're interactive, teach how to work with new tech and never go stale. 

👉 If you teach, coach, or guide clients in any industry, sit with these for a minute:

• Where are you forcing everyone through the same sequence when they actually need different paths?
• What part of your process relies on you repeating the same basic explanations instead of using your judgment on the hard problems?
• If your clients could get the information for free, what outcome are they actually paying you to help them achieve?

🧠 Thinking Partner Prompt (Steal This)

Paste this into Claude or ChatGPT and answer the questions it asks you. 

Let it build the picture before you try to solve anything.

"I want to rethink how I teach or deliver my expertise. I currently offer [describe your course, program, or service]. My students or clients typically struggle with [describe the most common sticking points]. I want to explore what it would look like to replace or supplement the static parts of my offering with an interactive AI-guided experience.

Ask me questions to understand: what outcome I want students to reach, where they tend to drop off or disengage, what I repeat most often in live sessions, and what kind of personalization would actually change results for them.

After I answer, help me sketch a first version of what an interactive learning system could look like for my specific offer."

Run that conversation and see what comes back. 

Most are surprised by how quickly a real structure starts to take shape.

🎙️ If you have a podcast…

As of writing this, my team is at absolute capacity. 

I'm bringing on more team members to offer more services, because we are building software, training brains, and supporting some incredible entrepreneurs and organizations.

So I have one ask.

If you have a podcast, click this link 🔗

I'm reaching out before I officially launch this new startup I'm working on to show you first.

It's going to be special. And I'm telling you all about it next week. 

I can't WAIT.

P.S. VIP day spots are OPEN for Sept! Check out this link to apply.