Framer is a web design tool that combines freeform canvas flexibility with powerful features including animations, interactions, and a CMS. It allows users to start with AI-generated templates or design from scratch and includes SEO and performance optimization for the sites built. It offers localization for multilingual sites, an easy transition from Figma designs, and is suitable for freelancers, agencies, startups, marketing teams, scaleups, and personal projects. The platform enables rapid iteration, no-code management, and community engagement. Additionally, users can design responsive websites with integrated social media plugins, video hosting, analytics, and more.