Be honest, how many tabs do you have open right now?
Yesterday I counted mine: 23 across 5 windows.
Research pages, vendor sites, YouTube tutorials, calendar, email, and that Google Doc I’ve been meaning to finish.
We spend so much time clicking between things, copying information from one place to another, trying to remember which tab had that important detail.
It’s exhausting.
Now all you have to do is click the sparkle icon next to your address bar in Google Chrome, and you’ve got an AI assistant that can see what you’re working on and help you get things done faster.
This isn’t another app to download or service to sign up for.
It’s built into the browser you probably already use every day.
And we call that a win ✅
🍞 Gemini Is Now Baked Into Chrome
Your browser just turned into an AI assistant, ready to help you research, summarize, and save time with a single click.
Key Facts
- 📆 Google plans rapid upgrades: appointment booking, cart filling, and form completion land next.
- 📲 Built-in: Gemini now lives behind a new “sparkle” icon in Chrome. Click it on any page to summon an assistant.
- 🤖 No subscription required: All Mac & Windows users in the U.S. get access on Chrome 125 or later.
The sparkle icon is your entry point. ✨
Click it, and Gemini wakes up.
It can read the page you’re on, understand context from your other open tabs, and give you help without making you leave what you’re doing.
I’ve been experimenting with Agentic browsing on Comet recently (Anthropic’s newest browser) and I’m so ready for this.
This week I had three vendor sites, two review pages, and a pricing spreadsheet open.
Instead of bouncing around, I would click the sparkle and asked Gemini to compare them.
Seconds later I’ll have pricing, reviews, and even red flags.
It’s all about time savings and handling the grunt work for you.
Ok, great and all but why is this such a big deal?
Simple.
Chrome has nearly 70% of the GLOBAL browser market share at nearly 3.5 Billion Monthly Active Users.
If a fraction of a percent lean in to AI a little more each month, we’re talking huge adoption and habit changes by the tens and hundreds of millions a month.
📍 What You Can Do Today
Here are a few ways you can actually use this right now once this is available to you (rolling out to all English language Chrome desktop users now):
For Research Tasks
Open multiple sources, ask Gemini to summarize the key points, and it will pull information together and show you patterns you might miss when reading separately.
For Long Videos
Watching a 45-minute tutorial? Ask Gemini to find the exact moment when they explain the feature you need. It’ll give you the timestamp and a summary.
For Email and Scheduling
Highlight a thread full of discussion about meeting times. Ask Gemini to propose three time slots that work for everyone and draft a confirmation email.
For Safety
Chrome now flags suspicious pop-ups and scam attempts automatically. Did your password show up in a breach? You can ask Gemini to change it and make it strong with one click.
⌛ What’s Coming Soon
In the next few months, Gemini will start handling multi-step tasks.
Think about ordering supplies, booking appointments, or filling out forms.
It’s called agentic AI, which is just a fancy way of saying it can do multi-step tasks. I wrote about it last month here: https://jimcarter.me/newsletter/agents-worth-the-hype/
Think ordering supplies or booking appointments, Gemini handles the busywork, you stay in control.
And here’s the important part: anything involving money or sending messages will need your approval. The AI suggests and prepares. You review and approve.
Imagine telling Chrome: “Order more printer paper from our usual supplier.” It would go to the site, add items to the cart, fill in shipping details, then stop and wait for you to review and confirm the purchase.
That’s the vision.
❌ Don’t Make This Mistake
A few things I’d avoid as you test this out…
- Don’t trust summaries blindly. Gemini is good, but it can miss nuance or misunderstand context. Always check the source material for important decisions.
- Don’t let it read sensitive tabs. If you have your bank account or payroll system open, close those tabs before using Gemini. It doesn’t store the data, but why risk it?
- Don’t skip the human review. Especially for anything customer facing. Let Gemini draft, but always read and adjust before sending.
- Don’t assume everyone knows the rules. Make your guidelines clear and share them with everyone who uses Chrome in your organization.
👌 Start Small, Learn Fast
Here’s my suggestion for this week:
Pick one repetitive task that involves multiple websites or documents.
Maybe it’s comparing prices, researching topics, or scheduling meetings. Use Gemini to help with just that one task for a few days.
Pay attention to where it saves time and where it needs more guidance. Share what you learn with your team. Build from there.
This is going to be a fun new era of browsing.
👀 Try this prompt
Found this meta prompt the other day and am loving it. Fire up a deep research chat, use it inside a project (if you have one) for your business and fill out the inputs. It gives a clear and actionable set of insights and tasks you can do today to grow based on your goal.
>
Act as a full-stack AI marketing strategist for a startup preparing to launch a new product or service. You will handle market research, positioning, messaging, content creation, email copywriting, and SEO ideation.
{Describe your product or service here}
{Who is the product for? (demographics, psychographics, industry, etc.)}
{e.g. “generate leads,” “build awareness,” “launch product,” etc.}
{e.g. “casual and fun,” “bold and punchy,” “professional and clear”}
Given the product, target audience, and goal:
1. Customer Insight & Research
- Generate an Ideal Customer Profile (ICP)
- Identify key pain points, goals, and decision drivers
- Suggest 3 positioning angles to resonate with this audience
2. Messaging & Conversion Copy
- Write a hook-driven landing page (headline, subheadline, CTA section)
- Provide 3 viral headline variations
- Create a messaging matrix: [Pain Point → Promise → Proof → CTA]
3. Content Creation
- Generate a 7-day content plan (Twitter + LinkedIn)
- Include daily post titles, themes, and tone suggestions
- Add 1 short-form video concept if relevant
4. Email Marketing
- Write 3 cold email variations:
- Value-first pitch
- Problem-agitate-solution
-Case-study / social proof style
5. SEO Strategy
- Suggest 1 SEO topic cluster aligned with the product
- Provide 5 blog post titles that target mid-to-high intent keywords
- Recommend a pillar + supporting post structure
6. Output Format
- Use clear section headers (e.g. “ICP”, “Landing Page Copy”, “SEO Titles”)
- Use markdown formatting for readability
- Do not explain your reasoning — just give the final, polished outputs
This should be delivered as a comprehensive marketing kit, ready to deploy.
💬 Question: Any interest in a VIP day with me?
I’m considering soon offering limited VIP days. Something I’ve never done before, but has been on my heart now for years.
→ Spend the day with me in gorgeous Newport Beach, CA
→ Full day workshop with AI strategies on your business in a private workspace, guided by me
→ Lunch & Dinner provided
→ Full overview, recordings and breakdown delivered in 48hrs
This would be the single most focused, and fast-tracked way to ramp up AI into your business I can offer. If this sounds like something you’d be into, message me and type VIP so we can chat.
✌️ Your Move
This isn’t really about Chrome or Google or even AI. It’s about getting time back in your day. Every minute you don’t spend clicking between tabs is a minute you can spend on work that actually matters.
I’ve been in tech for 25 years, and I’ve seen a lot of “revolutionary” tools that weren’t. This feels different.
It meets you where you already work. No new platform to learn. No migration needed. Just help when you need it, inside the tool you use all day.
I’m curious about your experience with this. What worked? What didn’t? What surprised you? Let me know, I’d love to chat.
P.S. Our community is growing and we’re welcoming new members in weekly. Join us 🔗
