Unbounce is a platform that provides tools to create and optimize landing pages, popups, and sticky bars. It offers AI-powered features such as instant copywriting and page optimization, aiming to increase sales and signups. The platform integrates with popular marketing tools and provides resources to help users build high-converting marketing campaigns. Unbounce caters to industries like eCommerce, SaaS, agencies, and small businesses, supporting various use cases, including PPC, social ads, email marketing, and lead generation.