Sprout Social offers AI and automation tools for social media management designed to enhance efficiency and strategic decision making. Features include Engagement, Publishing, Analytics, and Listening, employing proprietary AI and automation that handle manual tasks and provide insights. With over 10 years of historical social data, it conducts sentiment and textual analysis, works with OpenAI integrations, and supports employee advocacy. The AI-driven platform processes 600M messages per day, boosting team efficiency by prioritizing and filtering customer messages. Tools like AI Assist and OpenAI integrations are designed to expedite processes without manual setup. The AI insights aid strategy development while Sprout’s analytics features offer tailored reports and automation. Other features include optimal posting time recommendations, content suggestions, sentiment scoring, and spike alert notifications, all aiming to provide a substantial return on investment.