Icon’s AI advertising system produces remarkably natural and effective ads across multiple formats. A product listing for athletic shoes might generate a dynamic video ad showing the shoes in action, paired with benefit-focused copy that speaks directly to runners’ needs. The platform creates variations like “Experience cloud-like comfort on your morning runs” alongside lifestyle imagery of joggers wearing the shoes.

For beauty products, Icon builds carousel ads that highlight before-and-after results while maintaining authentic, relatable messaging. One example shows a skincare routine featuring close-up product applications, with captions emphasizing gentle ingredients and visible improvements. The AI adapts the tone to match high-end cosmetics marketing while avoiding overly promotional language.

E-commerce brands see strong results from Icon’s UGC-style ads that feel genuine rather than staged. A cookware company’s automated video ad captures the satisfying sizzle of food cooking, natural kitchen lighting, and casual recipe demonstrations. The AI writes conversational scripts that sound like real customer testimonials: “I’ve tried other non-stick pans but this one actually works – eggs slide right off!”

The platform excels at creating cohesive ad sets that maintain brand voice across formats. A furniture retailer’s campaign might include both polished product photos and informal unboxing videos, tied together with consistent messaging about comfort and style. Icon’s AI understands how to balance professional quality with the authentic feel that performs well on social media.