Like most geeks and techies, yesterday I watched the Apple Keynote for this year’s 2013 WWDC event from the comfort of my desk. And while the chatter of new machines and sans-glossy design are making all the headlines, there was a graph that Tim Cook presented which I feel deserves much more attention than it...
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The concept of “Testing subject lines for deliver-ability” is great, unless you forget about the context of the message. Multivariate testing can be a nightmare if it’s not planned properly. I’ve been doing email campaigns now since ~ 2004, and helped/handled some big boys in my day (ie: Lists of 3mm+). Where it’s easier than...
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