If Amazon Can’t Get It Right..

The concept of “Testing subject lines for deliver-ability” is great, unless you forget about the context of the message. Multivariate testing can be a nightmare if it’s not planned properly. I’ve been doing email campaigns now since ~ 2004, and helped/handled some big boys in my day (ie: Lists of 3mm+). Where it’s easier than […]

Read More If Amazon Can’t Get It Right..